The Coldwell Banker Way of Innovating

    The Coldwell Banker Way of Innovating

    Oct 18, 2018

    Blue. It’s the color of first place and the color of winners. Win the race, you get a blue ribbon. At Coldwell Banker, we’ve created a blue ribbon culture of sorts as we’re always looking for ways to win on behalf of our agentsand their clients.

    Today, we often think of innovation as having to do with technology, but that’s not always the case. As an innovator in real estate for 112+ years you’ll see we’ve been a trailblazer in techbut also in finding new ways to do things.

    It all started when our founder, Colbert Coldwell, decided to guarantee his services in writing, create a code of ethics for his agents, and become the first brand to implement seller disclosure. That spirit of innovation has been part of our brand since 1906 and paved the way for many other “firsts” for a national real estate brand including first to…

    • Guarantee services in writing

    • Have a Code of Ethics

    • Use seller disclosure

    • Launch a national website

    • Launch a mobile website

    • Create an iPhone app

    • Build an Android app

    • Develop an iPad app

    • Partner with Apple on an iAd

    • Use streaming video

    • Launch a YouTube channel to view videos of homes for sale

    • Sell a listing in a virtual world

    • Create a Facebook page

    • Build a Facebook application

    Define a smart home

    • Exhibit at the Consumer Electronics Show (CES)

    • Use big data and predictive analytics with CBx

    • Win an Emmy Award

    • Partner with Samsung to create VR tour of listing

    If you want to be part of a brand that has a legacy of seeing what’s ahead and prepping their agents for it then it’s time you took a look at Coldwell Banker. Visit to find out why your next move should be with the Coldwell Banker brand.

    Looking to buy or sell in the Nevada County area? Give a Coldwell Banker agent a call today!