Bryce Jacobsen was born in Santa Cruz a few months after the 1989 Loma Prieta earthquake. Over a decade earlier, his parents had both moved cross-country from New York and Minnesota and independently each decided to call Santa Cruz and the surrounding community home. Shortly after meeting each other they fell in love, bought a house, started a family and opened a local restaurant. That restaurant, River & Fern, was a staple in the community for many. Bryce still gets reminded often when bumping into old patrons around town that his father's Shepard's Pie is still the best they have ever had. Bryce continued to grow his Santa Cruz roots while attending Bay View Elementary, Holy Cross and ultimately graduating from Santa Cruz High in 2008.
Bryce moved to San Luis Obispo to attend Cal Poly SLO and earned a Bachelor of Science in Journalism with a concentration in Public Relations. In order to pay for college, Bryce needed a job. A few friends worked in sales for a local technology start-up, MINDBODY, and convinced him to join them. Bryce didn't know it at the time but this was the first step toward a successful career in technology and software sales that would span nearly the next decade of his life. Bryce started work as a sales associate and after a year of being a top performer he was promoted and in charge of a team of 12 other sales associates. Bryce was extremely lucky to learn and grow his professional career at a company like MINDBODY who became the leader for the health & wellness industry. Working every day to help small business owners get their business off the ground and become successful was extremely rewarding. Bryce was hooked. In 2013, Bryce decided it was time to take the next step to further his career and moved to San Francisco. Soon after, MINDBODY became a public company and is still consistently named one of the best places to work in the country by top publications and praised for their customer-first approach. Bryce also met his girlfriend of 5 years at the company, although, he didn't know that yet either.
Bryce worked and lived in the mecca of tech - San Francisco - and finally started dating his crush. He spent time at the largest company in the entire city, Salesforce, before realizing he missed working for a smaller company where he could have more of an impact on a daily basis. He found that in a start-up called Humanity, where he and a small group of ex-MINDBODY co-workers were the first employees and grew the company into another leader for small business owners. Bryce was the top Account Executive and Sales Rep at the company and was back to loving his work with small business owners. The job took him all over, including as far as Serbia, where he spent over a month working and spearheading projects with his team at Humanity's second global office in Belgrade. After a rewarding two years at the company, Bryce and his girlfriend decided they had enough of city living and left it all together to travel to South East Asia.