Coldwell Banker

Best Places to Live

Methodology

Coldwell Banker ® partnered with Onboard Informatics, a leading provider of trusted real estate information and technology solutions, to identify the Best Places to Live for "Social Seekers", "Suburbanites", and "Booming Suburbs". The areas analyzed are all U.S. Census designated places, incorporated places and county subdivisions, which include minor civil divisions and census county divisions (all as defined by the United States Census Bureau).

Score and Rank Calculations: Onboard Informatics system uses Ranks to determine the Top 10 National Markets list, Top 100 Places list and Top 50 Cities per State lists for editorial and both Scores and Ranks for display on coldwellbanker.com. These are generally defined as follows:

Each attribute for each place is assigned a value (number). In concept, scores and ranks are created by adding up the values for all attributes for a place that are relevant to the category and then ranking / sorting them. In practice, in order to assure that each attribute contributes to the rolled up category scores and ranks correctly, additional calculations are performed as follows:

Scores: Base scores are derived from the raw attribute data by normalizing to a 0 - 1,000 point scale. This is required as the raw data does not display [WU1] uniformity of scale (one attribute may have values between 0 and 100, another between 57 and 34,212, etc.). Once normalized, each attribute score is multiplied by a weighting factor between 1 and 5. Weighting factors were assigned by Onboard and approved by Coldwell Banker based on relevance and importance of the attribute to the category. This results in a potential score between 0 and 5,000 for a given attribute.

All attribute scores for a category are then summed to create a category score for each place. These raw category scores are then normalized again to a 0 - 1,000 scale for display.

Ranks: Ranking is simply the ordering of places by their category score. Sort is in descending order such that the place with the largest category score receives a rank = 1. Unlike scores, ranks are calculated by top city / towns (1-100) and within each state (1-50) such that a top "x" list may be generated for the national story and more localized stories and web-pages.

Booming Suburbs

Coldwell Banker ® partnered with Onboard Informatics, a leading provider of trusted real estate information and technology solutions, to identify the Coldwell Banker Real Estate Best Places to Live for "Booming Suburbs". For each category in the Coldwell Banker Real Estate Best Places to Live series, each location was assigned a score based on 15-20 attributes selected by Coldwell Banker and Onboard Informatics. Some of the attributes for the Booming Suburbs ranking / score include access to suburban amenities (grocery stores, banks, etc.), proximity to good schools, commuting by car and community safety. Additional attributes include a low unemployment score, growth in employed persons and positive change over time in employment (Source: Bureau of Labor Statistics). The resulting Booming Suburbs list includes only those suburbs that have a population greater than or equal to 22,275. While categories in the Coldwell Banker Best Places to Live series share many underlying attributes, each category is defined and calculated independently.

Social Seekers

Coldwell Banker ® partnered with Onboard Informatics, a leading provider of trusted real estate information and technology solutions, to identify the Best Places to Live for "Social Seekers" (i.e. the hip, trendy and fun at heart - those who would rather go out than stay home any night of the week). Each location was assigned a score based on 15-20 attributes selected by Coldwell Banker and Onboard Informatics. Some of the attributes for the Social Seekers ranking / score include access to public transportation, variety of restaurants, coffee shops and nightlife options. Additional attributes focus on the behaviors of the residents of the town, such as the amount of money spent on entertainment. While categories in the Coldwell Banker Best Places to Live series share many underlying attributes, each category is defined and calculated independently. Only one city/town per core based statistical area (CBSA) was selected for the Top 10 National Market ranking for "Social Seekers."

Suburbanites

Coldwell Banker ® partnered with Onboard Informatics, a leading provider of trusted real estate information and technology solutions, to identify the Coldwell Banker Real Estate Best Places to Live for "Suburbanites" (those who love backyard BBQs, prefer nights at home and crave relaxing days in a park, or shopping at the nearby mall). For each category in the Coldwell Banker Real Estate Best Places to Live series, each location was assigned a score based on 15-20 attributes selected by Coldwell Banker and Onboard Informatics. Some of the attributes for the Suburbanites ranking / score include access to suburban amenities (grocery stores, banks, etc.), proximity to good schools, commuting by car and community safety. Additional attributes focus on the behaviors of the residents of the town, such as how often they participate in home improvement projects. Towns with fewer than 1,000 residents were excluded from the Suburbanites ranking. While categories in the Coldwell Banker Best Places to Live series share many underlying attributes, each category is defined and calculated independently.